iWood: Opportunities Lost


I once considered buying a house on Johnson Road. The house wasn't so impressive and the fact that my friends lived around the corner didn't move the needle either; it was the address. The number on the house was 9 and that didn’t have any special appeal but paired with the street name, that was what grabbed me. No one mails letters anymore but I would have, just to write 9 and Johnson together, and I would have made one addition: I would put a “ after the 9 to read 9” Johnson…Road, and it would have been perfect, until I met the guy who lived at #13.